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Chapter Building and Action Strategies

Communicating to Members and the Media by Newsletters, Web Sites, and Other Means

Chapter and conferences communicate via a variety of means—member newsletters, media releases, flyers, Web sites. Factors such as the intended audience, main message, and how fast the information needs to arrive dictate the choice of form. At the same time, keep in mind the probability that your newsletter, e-mail, or flyer will reach other audiences as well. You may design your Web site with chapter members in mind, but there is nothing to prevent a reporter or the president of your institution from reading it.