Chapter Building and Action Strategies
AAUP Chapter Membership Drive
To begin, organize a membership committee that will establish and carry out a strategic plan.
Identify Goals: What we want to accomplish
Identify Resources: What assets we have to accomplish the goals
Identify Allies: Who might help us to achieve the goals
Identify Targets: Whom we recruit to accomplish goals
Identify Tactics: What we have to do to achieve the goals
Hypothetical Strategy Chart
National AAUP provides:
State Conferences Provide:
Together, State conference and National AAUP staff provide organizational, media, and lobbying assistance for local chapter and conference development. National AAUP staff also provides assistance in establishing payroll deduction dues payment options, and a chapter rebate program to encourage membership development.
The membership committee is key to any successful membership drive. It should consist of respected active members of the AAUP, including junior faculty, and members of targeted communities. Make the committee as inclusive as possible and as representative of the various disciplines of the institution. The committee should meet and lay out a strategic plan, monitor its implementation and assess the results. The committee is also responsible for recruiting volunteers from the various disciplines to carry out the plan. The committee chair should be responsible for supervising the activities of the committee.
To carry out the plan, maximize personal contact and minimize the amount of work any one person is asked to do. One-on-one or two-on-one recruiting works best. Ensure that each recruiter has clear and explicit instructions. Select the target audience and time frame for the drive.
Basic Tactics to Remember
Keep the institutional calendar in mind as you plan the drive. Avoid conflicts with particularly busy times on campus, such as exams or Homecoming Weekend.
Always take advantage of any issue that concerns faculty, in the hypothetical strategy chart, the questions of intellectual property provides the focus for a particular campus. The issue not only serves as a discussion point on that campus, it provides a built-in target population as well as a group of potential allies who are also invested in ownership of intellectual property. Since the issue may require legislative actions, the chapter would want to combine a government relations and lobbying program with the membership drive and use each of the complimentary activities to support the other.
Always be well prepared. Have on hand plenty of membership applications and brochures outlining AAUP programs and benefits. Know the association’s positions, but always be willing to admit what you don’t know and get back to the person with the answer.
Where it is appropriate, utilize both traditional and non-traditional publicity sources. Maximize you visibility to the faculty as a whole.